With a ten-year track record in covering the leading edge of direct marketing and customer management, a subscription to Database Marketing magazine provides a premier source of information on exploiting both new and traditional direct channels to the customer. Database Marketing magazine was launched in 1998 bringing together the latest news, case studies and feature articles on UK target marketing and customer management for a sophisticated audience of managers and users in the marketing, sales and service functions.
Printed 11 times a year, Database Marketing magazine covers topics like campaign management, business and consumer data, customer relationship management strategy and software, profiling, segmentation and data warehousing.
Reporting on both business-to business and business-to-consumer issues, each edition contains real job-useful information to keep readers up to date in this rapidly changing area of business. Take out a subscription to Database Marketing magazine today and receive the latest developments direct to your door each month!.